6.1
Smith’s Rules is an ongoing series of ideas concerned with standards and attitudes towards the subject of visual communication.
6.2
Smith’s Rules intention is to observe and address existing standards of visual language and their graphic representation.
6.3
Smith’s Rules should offer the opportunity for the reader to contemplate their own ideas and reconsider their philosophical approach
For lunch today
this breadth of experience means that we can orchestrate complex campaigns for global brands such as nike, first direct bank, virgin records and the bbc. we also cherish smaller locally based commissions such as public relations for regional government and public art installations for specific communities. regardless of size, we collaborate closely with clients
to come up with a solution that we can all be happy about. effective communication contains an element of surprise and often the best way to solve a problem is to turn it on its head. we’re not afraid to run through a dark room with an arm full of lighted fireworks. fingers grow back, and
great work lasts forever.
for nearly two decades, why not associates has been creating innovative work for clients large and small. our team works in many different media
on many types of projects, including corporate identity, digital design,
motion graphics and television commercial direction, editorial design, environmental design, publishing, and public art